Digital Experience Design, Content Strategy & Creative Direction by Alan Segal
Principal Creative Director,
Content Strategist/Copywriter,
Art Director/UX Designer,
Producer, Photographer, and...
Alan Segal
On staff with creative agencies from New York to New Zealand (Saatchi & Saatchi, Chiat/Day, and McCann) or in-house for enterprises including Walmart.com, Samsung, Wells Fargo, and Peets.com, I've balanced problem solving and design thinking with hands-on skills to develop media that works for my clients. Doing business as The Offswitch since '01, assembling virtual project teams as needed, I've worked directly for clients and through agencies including Organic (Hilton), Teak (Google, Logitech), EVB (Lands' End), Amazon (Kellogg's), Merkle (DirecTV), Haggin (eBay), 10th Degree (Mitsubishi), MarketBridge (HP, MasterCard), and Doremus (Autodesk). In '12-13, I was Digital CD at Saatchi & Saatchi X (P&G, Quaker, Walmart.com). In '14, I managed content and design as Executive CD with Corporate Visions (AT&T, Motorola, Cisco, others). I've consulted full-time with Charles Schwab in San Francisco since '21 as Senior Content Strategist for Digital Advisor Services.
PORTFOLIO
Select any image, then scroll left or right to view 20+ years of work spanning a wide range of clients and media – from high tech and financial services to retail and consumer goods, from all things digital (ecommerce, social, mobile, and email) to branding, print, and integrated marketing.
PROFESSIONAL SERVICES
From Communication Strategy to the Finer Points of User-Centered Design, Content, Art & Production
STRATEGY & PLANNING
To start, let's talk — assess your situation, and clarify your business objectives and communication needs. Once our strategy is set, we'll agree upon a project plan — a scope of work, schedule, creative brief, and budget — to hit your objectives. We'll truly partner with you, not just tell you what you want to hear (unless it also happens to be the truth). Our clients appreciate our deep experience, radical candor, and realism, leading to smart and effective work delivered on time and budget.
CONTENT STRATEGY & COPYWRITING
Messaging matters. Content is king, from naming and information architecture to headlines, taglines, and the simplest phrasing of calls-to-action. Of course, words can have deep, various meanings — and impact. So, what we edit out may be just as important a strategic decision as what we leave in. Taking great care to craft the right content in the right context, we'll tell your story with a mix of wit and wisdom — humanity and authority — building emotional connections between your brand and your audience.
EXPERIENCE DESIGN & ART DIRECTION
We create attractive, effective user experiences and visual designs that maximize your message and media investments. There's no medium or visual challenge — big or small — we haven't seen before, from art-directing sublime fashion ads for Saks Fifth Avenue, to designing the first Toyota.com, animating infographics and data visualization, developing mobile apps and ecommerce for Fortune 50 brands, and more.
PHOTOGRAPHY, ILLUSTRATION & BRAND IMAGERY
Whether your brand needs original photography, stock images custom-altered for your needs, or other compelling visuals from hand-painted to vector-based, we're masters at giving your business a unique, memorable, and good-looking face.
TECHNICAL PRODUCTION
Whatever the medium or business need, we have the technical resources (or know the right vendors) to execute your campaign, launch your site, or deploy your app. From launching database-driven marketing and media campaigns to developing content-rich sites and apps with ecommerce and social APIs, we can do it (and do it well) — so you don't have to.
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