Creative Direction, Content Strategy, Copywriting & Digital Experience Design by Alan Segal

To start, let's talk – assess your situation, and clarify your business objectives and communication needs. Once our strategy is set, we'll agree upon a project plan – a scope of work, schedule, and budget – to hit your objectives. We'll truly partner with you, not only tell you what you want to hear (unless it happens to be true). Our clients appreciate our experience, candor, and realism, leading to smart and effective work done on time and budget.

Messaging matters. Content is king, from naming and information architecture to headlines, taglines, and the simplest phrasing of calls-to-action. Words can have deep and varied meanings – and power. So what we edit out may be as important a strategic decision as what we leave in. We take great care to craft the right content in the right context, to tell your story with a mix of wit and wisdom – humanity and authority – building emotional connections between your brand and your audience.

We create attractive, effective user experiences and visual designs that maximize your message and media investments. There's no medium or visual challenge – big or small – we haven't seen before, from art-directing sublime fashion ads for Saks Fifth Avenue, to designing the first Toyota.com, animating infographics and data visualization, developing mobile apps and ecommerce for Fortune 50 brands, and more.

Whether your brand needs original photography, stock images custom-altered for your needs, or other compelling visuals from hand-drawn to vector-based, we're masters at giving your business a unique, memorable, and good-looking face.

Whatever the medium or business need, we have the technical skills (or know the right vendors) to execute your campaign, launch your site, or deploy your app. From database-driven marketing and media to developing content-rich sites and apps with ecommerce and social APIs, we can do it (and do it well) – so you don't have to.