Digital Experience Design, Content Strategy & Creative Direction by Alan Segal
Principal Creative Director,
Art Director/UX Designer,
Producer, Photographer, and...
A veteran of creative agencies from New York to New Zealand (Saatchi & Saatchi, Chiat/Day, and McCann), I balance problem solving and design thinking with hands-on skills to develop media that works for my clients. Doing business as The Offswitch since '01, and assembling virtual project teams as needed, I've worked directly for Charles Schwab, Walmart.com, Samsung, and Peets.com, and through agencies including Organic (Hilton), Teak (Google, Logitech), EVB (Lands' End), Amazon (Kellogg's), Merkle (DirecTV), Haggin (eBay), 10th Degree (Mitsubishi), MarketBridge (HP, MasterCard), and Doremus (Autodesk). In '12-13, I was Digital CD at Saatchi & Saatchi X (P&G, Quaker, Walmart.com). In '14, I managed content and design as Executive CD with Corporate Visions (AT&T, Motorola, Cisco, others). I've consulted full-time with Wells Fargo in San Francisco since early 2015, as Digital Experience Design lead/Senior Content Strategist.
From Communications Strategy to the Finer Points of User-Centered Design, Copy, Art & Production
STRATEGY & PLANNING
To start, let's talk — assess your situation, and clarify your business objectives and communication needs. Once our strategy is set, we'll agree upon a project plan — a scope of work, schedule, creative brief, and budget — to hit your objectives. We'll truly partner with you, not just tell you what you want to hear (unless it also happens to be the truth). Our clients appreciate our deep experience, radical candor, and realism, leading to smart and effective work delivered on time and budget.
CONTENT STRATEGY & COPYWRITING
Messaging matters. Content is king, from naming and information architecture to headlines, taglines, and the simplest phrasing of calls-to-action. Of course, words can have deep, various meanings — and impact. So what we edit out may be just as important a strategic decision as what we leave in. Taking great care to craft the right content in the right context, we'll tell your story with a mix of wit and wisdom — humanity and authority — building emotional connections between your brand and your audience.
EXPERIENCE DESIGN & ART DIRECTION
We create attractive, effective user experiences and visual designs that maximize your message and media investments. There's no medium or visual challenge — big or small — we haven't seen before, from art-directing sublime fashion ads for Saks Fifth Avenue, to designing the first Toyota.com, animating infographics and data visualization, developing mobile apps and ecommerce for Fortune 50 brands, and more.
PHOTOGRAPHY, ILLUSTRATION & BRAND IMAGERY
Whether your brand needs original photography, stock images custom-altered for your needs, or other compelling visuals from hand-painted to vector-based, we're masters at giving your business a unique, memorable, and good-looking face.
Whatever the medium or business need, we have the technical resources (or know the right vendors) to execute your campaign, launch your site, or deploy your app. From launching database-driven marketing and media campaigns to developing content-rich sites and apps with ecommerce and social APIs, we can do it (and do it well) — so you don't have to.
CLIENTS PAST & PRESENT
Financial/Professional: Wells Fargo, MasterCard, Charles Schwab, CapGemini, Union Bank
Tech/Energy: Google, Logitech, Sun, HP, Intershop, Autodesk, Cittio, CygNet, EFUEL
Automotive: Nissan/Infiniti, Toyota/Scion, Mitsubishi, AAA, National Car Rental, eBay Motors
Telecom/Media: Samsung, AT&T, Telecom New Zealand, Qwest, DirecTV, Cricket
Retail/Ecommerce: Walmart.com, Peets.com, Saks Fifth Avenue, Teleflora, JCPenney.com, LandsEnd.com
Consumer Goods: Kellogg's, P&G (Gillette, Pantene, Old Spice, others), Quaker
Nonprofit: SF Parks Trust, ArtSFest, Classical Recording Foundation, IFP, EdventureMore.org
Education: SPARK Foundation, Art Institute of CA-San Francisco, SF State, SkillSoft
Healthcare/Pharma: Roche, Boehringer Ingelheim, Accu-Chek (J&J)
Web/Online Services: eBay, Acclaim Subscriptions, Habitudes.info, Blurb.com