Javascript banners placed on major portal sites enabled Web users to pick the Toyota that interested them -- and go right
to that page at toyota.com. They also merchandised the full line, by simply naming every '98 Toyota car and truck. Each banner
featured a photo of the one vehicle deemed most demo-/psychographically appropriate per ad placement.

		SELECT A VEHICLE Sienna Corolla Camry Tacoma 4Runner Avalon RAV4 Land Cruiser T100 Supra Celica Paseo Tercel

"Enliven" is a technology that allows for interactivity within banners (such as scrolling and motion control), without any plug-in.
The samples here are static, but show the range of information and options we gave consumers to experience the '98 Corolla.
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